Fif­te­en years of ide­as

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Brand / Branding / Concepts / Conviction / Design / Economics / Expertise / Ideas / Identity / Portfolio

A per­so­nal review // first of all: con­cept rules // two back­grounds: com­mu­ni­ca­ti­on and eco­no­mics // three pas­si­ons: stra­te­gy, bran­ding and design // four let­ters make the dif­fe­rence: i‑d-e‑a // five years min to build up an image, five minu­tes max to des­troy it // sixpack – busi­ness isn’t ever­ything // seven cau­ses for all human actions: chan­ce, natu­re, com­pul­si­on, pas­si­on, rea­son, habit, desi­re  // eight days a week if necessa­ry // nine peop­le can­not make a baby in a month // ten nine, eight… if you’­re on time, you’­re late // ele­ven is some­ti­mes one plus one – team­work mat­ters // twel­ve mon­ths, 52 weeks, 365 days open-min­ded // thir­te­en – don’t belie­ve the hype // four­te­en mon­ths – time in which your know­ledge dou­bles, never stop lear­ning // fif­te­en – most of the basic mate­ri­al a wri­ter works with is acqui­red befo­re the age of fif­te­en

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